I'm considering going into business as the U.S.
representative of a Canadian manufacturer that provides
energy-saving products for commercial facilities. I've spent a
month checking out the industry, and I'm convinced that the
products have money-making potential. I've also checked out
the company's references, and they all seem fine.
Nevertheless, I'm hesitant to move forward. I don't want to
spend the next nine months developing the business and then
discover I overlooked something. I've found a company that
specializes in fraud investigations. For $800, it would do
some additional due diligence on my behalf. Do you think I
should hire this firm? -Ken
Dear Ken: Are you looking for reasons not to go
ahead with this business? If so, you should have no trouble
finding them without anyone else's help. It sounds to me as
though you've already done your due diligence, but you're
afraid of making a mistake. Let me assure you that you will
definitely make mistakes in your business career. I've made
more than I can count. The survivors are people who overcome
their mistakes and come out stronger. Yes, the business may
turn out to be a flop despite your best efforts, but that
doesn't mean that the time you put into it will be wasted.
Those months could turn out to be the most valuable of your
business life. As for hiring other people to do additional
research, I doubt they'll discover anything that you couldn't
find by spending a few hours on the Internet. If you haven't
done that or checked with the appropriate industry groups, by
all means go ahead and do it. Then sit down and ask yourself
whether this opportunity feels right. If it does, take the
leap. If it doesn't, find another that feels better. But don't
sit around agonizing. Your time is valuable. Even if you wind
up making a mistake, the sooner you make it--and learn the
appropriate lesson--the better off you'll be.
back to top